Home service business owners often think of their online marketing strategy as being made of several different components – a website, a blog, social media, local SEO, pay per click advertising, good customer reviews, and local directory listings all being separate things that are only loosely related. So they choose just one or two of those things and hope for the best. Then maybe they try adding one of the other things, and another… and before too long it gets quite expensive and may not even be helpful.
Which Online Marketing Channel Is The Best?
That’s a trick question. The answer is “all of them”.
A piecemeal approach does sometimes work, but it is much better to have all those components working together to grow your business. For example, you may have a really great looking website but it doesn’t show up in Google searches. Or your website shows up in Google searches, but your business doesn’t have any good reviews so customers choose a business that does have them. Or you have good reviews, but the website does not have a proactive way to reach out to website visitors and turn them into new customers. And then there are those people whose only use of the internet is Facebook – they won’t find you at all if you aren’t on Facebook. Or… well, you get the idea. The list of incomplete online marketing strategies could go on forever.
The point is, your business needs a complete online presence so you won’t miss opportunities to gain new customers. That means a website with enhancements like live chat and appointment scheduling, a social media presence, a good listing in Google My Business and other business directories, someone to reach out to your existing customers to get them to review your business, and maybe even some paid advertising.
Who Has The Time for All of That?!
We do! ServicesPro is a comprehensive solution to finally get your local home service business online, or make great improvements to your current online presence.
With decades of experience in web development, live chat technology, and online marketing, the ServicesPro team has put together an affordable solution for service providers. Whether your business is HVAC, plumbing, electrical, roofing, landscaping or cleaning – we know what will work to get you more business from the internet.